Who are we as ALT?

If you’ve come across the name ALT- short for Advantage Learning Technologies – you might be wondering who we are and what we’re all about.

At our core, we’re a proudly South African education company made up of passionate, driven people who believe learning can – and should – be more engaging, accessible, and equitable. ALT is the company behind AdvantageLearn.com, the Advantage Learn Foundation (ALF), and our custom software division, SALT.


Our ALT Story

Our journey began in 2012 when my mother, Trish Pike, my brother, Crispian Lees, our technical co-founder Chris Muller, and I took a leap of faith to build something rooted in our shared love for education, technology, and innovation.

What began as a small family venture has since evolved into a dynamic platform supporting thousands of learners across South Africa.

We chose the name Advantage Learning Technologies – or ALT – not only to reflect our commitment to advancing learning, but also as a nod to the ‘Alt’ key on a keyboard: a key that activates action. Just like we aim to do with education.


What We Do

AdvantageLearn.com

Our structured, high-impact learning experiences help learners thrive at key academic moments:

  • NBT Preparation: Industry-leading prep courses for the National Benchmark Test
  • Further Studies Programmes: Enrichment in Maths, Physics, and English beyond the CAPS curriculum
  • Neo Series: Hybrid digital + print resources for schools and individual learners
  • Exam Preparation: Online and in-person courses to improve Matric performance

We do more than help learners pass exams – we unlock purpose, opportunity, and adaptability for the future.


SALT – Custom educational software that delivers

SALT is our custom software development division: an award-winning South African tech team delivering world-class mobile and web e-tech solutions.

Core Services:

  • Custom Software Development – Tailored applications that solve real problems
  • Maintenance & Support – Scalable systems and secure, ongoing support
  • Strategy & Operations – Aligning tech with your business goals

Why choose SALT? Our clients value our product innovation, transparency, and track record. Whether you’re a startup or scaling enterprise, SALT helps you build what’s next.


The Advantage Learn Foundation (ALF)

ALF is our non-profit arm, making high-quality education accessible to under-resourced learners.

ALF empowers learners through:

  • Scholarships – Sponsored placements in Further Studies and exam prep
  • Neo Series Campus – Free access to digital Maths resources (Grade 8–12)
  • Community Engagement – Working with schools, NGOs, and corporate sponsors

From rural classrooms to connected learners, ALF ensures no one is left behind.

📍 Follow our impact: Facebook – Advantage Learn Foundation


Our Mission

We exist to produce best-in-class, technology-enabled, and transformational learning resources that help learners in Africa prepare confidently for their most important academic moments –  and leave with more than just marks: with real momentum for their future.

We will do this through a growing network of partners and educators, wide curriculum coverage, scalable education platforms, and a culture of care, clarity, profitability, and excellence in everything we choose to build.

Our goal  is to reach and serve 1 million learners in Africa in the next 20 years and equip them to become agents of the Fifth Industrial Revolution through access to excellent educators, cutting-edge learning resources, and transformative technology.


Our Values: HARMONY

At ALT, we live by a set of values expressed in one powerful acronym:

  • Human & Helpful
  • Adventurous & Ambitious
  • Respectful & Responsible
  • Masters of Detail
  • Obsessed with Performance
  • Net+ (we give more than we take)
  • Young at Heart

These values guide how we work, collaborate, and serve our learners.


Looking Ahead

Learning doesn’t stop at Matric – or even university. That’s why we’re committed to supporting learners from their first numbers to their first job – and beyond.

So who is ALT?

We’re a growing team of educators, technologists, and changemakers building a brighter future through bold ideas, meaningful partnerships, and impactful education.

And we’re just getting started.

This article was originally published on 03 Jul 2025

About the author
James Lees

James Lees is the CEO and co-founder of Advantage Learning Technologies (Advantage Learn), a leading South African education technology company. With a background in technology and entrepreneurship, James is deeply committed to transforming education in Africa. His leadership focuses on purpose-driven initiatives, providing equitable access to quality education and empowering learners across the continent.

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